Why it matters?

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If the business didn’t have a website, but only brochures, visiting cards or a vague entry in an online directory, your potential customers would not frequent that business but look for one that could provide the information they needed right away and from the comfort of their own home. This is the reality of living in the twenty-first century: customers find business information and product offerings predominantly on websites, and small businesses without an online presence are left behind.

What documents are needed?

While researching and writing your business plan, it is likely that you have gathered, or accessed, a significant amount of information such as

Cash flow statement.

Income statement.

Balance sheet.

Detailed financial projections.

Capital equipment list.

Letters of support, reference, or credibility.

How it helps?

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It gives an overview of the business activity & people associated with it.

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It helps in promoting your business in less expensive manner as compared to traditional media.

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It is easily accessible (24/7) and increases availability to the widest possible audience.

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