Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.
Digital Marketing process broadly involves the following steps:

  • Research

  • Plan and Strategize

  • Implement

  • Measure and Audit

  • Optimize

Why it matters?

Digital Marketing has zero geographical boundaries. There is not one but many ways to expand your business digitally. Your business will reach masses considering the amount of time the world spends online and the variety of digital platforms available.

So this is how does digital marketing will help your business

The ability to reach a global marketplace.

You can save money and reach more customers than traditional marketing methods.

What documents are needed?

Logo or brand image & tagline or slogan of the business (if any).

The objective of the business or organization (in brief).


Pictures/images/videos of your products/business.

Target customer group & area of sale or product/service. (E.g. teenagers, working men or women, senior citizens, etc.)

Unique Selling Proposition (USP) of your business.

How it helps?

It helps to track and measure the reach for your product/service

It helps you to promote in a personalized manner

It helps your business to get engaged with the prospective customers

It helps the business to have global reach

As compared to traditional marketing, it is economic in nature

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