Marketing Plan Assessment

“Marketing Plan Assessment” is a set of questions based on seven key components of a marketing plan, which are Customer Segmentation, Competition Analysis, Product Positioning, Pricing, Promotion, Place of Business, Packaging/Marketing Collateral. The answers to these questions helps the user to understand the composition of the market. Based on the outcome of the analysis a market plan suitable to the business can be prepared.

Why it matters?

Questionnaires on seven key components of marketing plan for detailed analysis.

Scoring mechanism to identify the areas of improvement in the marketing plan.

Factors to be considered while preparing a Marketing Plan.

What documents are needed?

While researching and writing your business plan, it is likely that you have gathered, or accessed, a significant amount of information such as


Cash flow statement.


Income statement.


Balance sheet.


Detailed financial projections.


Capital equipment list.


Letters of support, reference, or credibility.

How it helps?

Helps to create a Marketing Plan suitable for the targeted group of customers.

Helps to identify areas of improvement for an effective marketing plan.

Helps to identify new or potential customers.

Helps to finalize promotion techniques, channels and mediums suitable for the product/services to be offered.

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